CREATE CONVERSATIONS
THAT CONVERT CLICKS INTO CUSTOMERS

    when Traditional Marketing isn't cutting it anymore.

We help info-commerce and e-commerce brands find customers on social media with scalable paid social advertising and the innovative power of marketing automation to build a database of raving fans, turn leads into buyers, and shorten sales cycles.

In other words: You RUN your business.
Let us market it FOR YOU so you can SCALE.

CREATE CONVERSATIONS
THAT CONVERT CLICKS INTO CUSTOMERS

when Traditional Marketing isn't cutting it anymore.

At eComm Victory, we help established e-commerce brands find customers on social media with scalable paid social advertising and the innovative power of marketing automation to build a database of raving fans, turn leads into buyers, and shorten sales cycles.
  
In other words: You RUN your business.
Let us market it FOR YOU so you can SCALE.

It's worth a chat with eComm Victory if:

  • you're already making a huge impact in people's lives through your online business, and you are curious to find a way to accelerate your impact...
  • ​you're spending thousands of dollars on Facebook ads and your funnels and email marketing channels are converting, and you want more money, more impact, and more time...
  • ​your products are proven and profitable, but you know in your gut that something is missing...
  • ​you want to grow your Shopify store or your online course or coaching business, but you're not creating enough conversations with your audience...
  • ​you dream of giving a Ted talk, finding the time to write a book, or being invited to speak on Oprah, and you're almost there, but the day-to-day of running your ads is getting in the way...

Introducing...

Here's a glimpse at our proven done-for-you marketing system for eCommerce growth when we take on a new eCommerce client in our done-for-you service:

eVALUATE your goals, competition & current systems

Before we dive in, we’ll eVALUATE your current marketing systems, so we can fix any missed opportunities, cut any clutter, and make sure everything works well together so you can start increasing your business’s sales. We might find gaps like broken links, confusing wording, or weak design on your website, causing you to lose customers at various points in your sales funnel.

IDENTIFY your IDEAL customer avatar

We need to IDENTIFY and understand your IDEAL customers - the people your product works BEST for - so we can be sure to show them your most relevant and compelling products in a way that attracts them to your brand. That way we can skip over those people who won’t ever make a purchase and only find real, hot buyers.

CRAFT a solid CAMPAIGN strategy

  • First, we start by targeting your dream customers with dynamic and relevant Facebook and Instagram advertising campaigns to help build your brand familiarity, recognition, and trust.
  • After we’ve built up that base of interested leads, we retarget them with more ads to get them to add your awesome products to their cart & follow through with a purchase.
  • Finally, we use Chat Marketing to nurture the relationship through emails, texts, and Messenger conversations in an omni-channel strategy to solidify the sale.

TEST offers, images, copy, & call to actions

Once we have our full detailed strategy created, spelled out and you approve it, we will launch the campaigns & watch them very closely! We always TEST multiple elements of the ads:
  • Offers vs. No Offer
  • ​Images vs. Graphics vs. Videos 
  • Short vs. Long Copy
  • ​​Call to Action Buttons & Headlines

OPTIMIZE the campaigns

Our biggest goal is to create conversations that convert shoppers into buyers. That’s our jam!

After driving quality traffic to your online store or sales funnel, we’ll OPTIMIZE our campaigns to make sure we are scaling the winning offers, products, creatives, copy versions, etc.

Get your shipping folks ready… you’re about to get more customers!

RETARGET to RETAIN buyers & abandoned carts

Attracting new customers is costs a lot more than RETAINING the current ones. This is where a lot of agencies and brands leave tons of money on the table. RETARGETING IS OUR SECRET SAUCE! ➡ We gently nudge your prospects using Facebook Ads, Email Marketing & Chatbots to make a purchase! We up-sell, cross-sell, and just plain-old sell (aka close) your leads.

YES! Let’s Scale! 

Once we set ALL of that up and run the campaigns for a few weeks, we will have winners! We scale the winners and turn off the losers. This is where your campaigns take off and grow, so you can rest easy knowing you’ll have sales in your store day-in and day-out.

Introducing...

Take a glimpse at our done-for-you marketing system for eCommerce growth:

eVALUATE your goals, competition & current systems

Before we dive in, we’ll eVALUATE your current marketing systems, so we can make sure everything works well together before we start increasing your reach and sales. We might find gaps like confusing wording or weak design on your website, causing you to lose customers at various points in your sales funnel. We'll do a competitive analysis and get a solid understanding of how you currently gain leads and turn them into buyers.

IDENTIFY your IDEAL customer avatar

We need to IDENTIFY and understand your IDEAL customers - the people your product works BEST for - so we can be sure to show them your most relevant and compelling products in a way that attracts them to your brand. That way we can skip over those people who won’t ever make a purchase and only find real, hot buyers. We'll research how they think and how they talk (very important)!

CRAFT a solid CAMPAIGN strategy

  • First, we start by targeting your dream customers with dynamic and relevant Facebook and Instagram advertising campaigns to help build your brand familiarity, recognition, and trust.
  • After we’ve built up that base of interested leads, we retarget them with more ads to get them to add your awesome products to their cart & follow through with a purchase.
  • Finally, we use Chat Marketing to nurture the relationship through emails, texts, and Messenger conversations in an omni-channel strategy to solidify the sale.

TEST offers, images, copy, & call to actions

Once we have our full detailed strategy created, spelled out and you approve it, we will launch the campaigns & watch them very closely! We always TEST multiple elements of the ads:
  • Offers/Discounts vs. No Offer
  • ​Images vs. Graphics vs. Videos 
  • Short vs. Long Copy
  • ​​Call to Action Buttons & Headlines

OPTIMIZE the campaigns

Our biggest goal is to create conversations that convert shoppers into buyers. That’s our jam!

After driving quality traffic to your online store or sales funnel, we’ll OPTIMIZE our campaigns to make sure we are scaling the winning offers, products, creatives, copy versions, etc.

In this step, we'll monitor all the conversations happening within your chatbot and make sure that people aren't getting stuck anywhere. Then we'll make adjustments as needed to improve those flows.

RETARGET to RETAIN buyers & abandoned carts

Attracting new customers costs a lot more than RETAINING the current ones. This is where a lot of agencies and brands leave tons of money on the table. RETARGETING IS OUR SECRET SAUCE! ➡ We gently nudge your prospects using Facebook Ads, Email Marketing & Chatbots to make a purchase! These tools can up-sell, cross-sell, and just plain-old sell (aka close) your leads.

YES! Let’s Scale! 

Once we set ALL of that up and run the campaigns for a few weeks, we will have winners! We scale the winners and turn off the losers and do it all over again. This is where your campaigns take off and grow, so you can rest easy knowing you’ll have sales day-in and day-out.

As we're learning your audience, we'll notice trends that we can re-create in the chatbot flows so we can scale with ease.

And by the way… after all of that work... YOU didn’t even have to deal with your marketing because we're on top of it FOR you.

YES! That’s eComm Victory!

If you've read this far, you’re the type of entrepreneur who wants freedom from the day-to-day. You don't want to be stuck at your computer doing ads. You want to scale your brand and skyrocket your sales. You are looking to expand your impact.
And you know that it takes an experienced marketer to OWN this, not just do a list of tasks you give them.

Meet Tracey Matney,
CEO of Victory Points & eComm Victory

Tracey Matney is the Lead ROI Expert at Victory Points, Inc., a boutique marketing agency in Southern California, specializing in helping established brands scale using Facebook & Instagram Ads plus Chatbots with personality!
  
Tracey’s focus is to lead her clients and team through challenging waters and on the way to Victory!

YOU are in good hands.
Step 1: Discovery - Find a time that works best and complete the short intake form. We'll meet on Zoom for 15 minutes to talk about your goals and find out if you're a good fit for our done-for-you growth services. It's important that we both like each other!

Step 2: Live Audit - If we both want to move forward, I'll offer you a Free Live Audit of your sales funnels, ads, etc ($497 value). Then if I think my team and I can get you solid results, we'll discuss pricing and get started.

Pro Tip - No makeup or perfect backgrounds are required, but it's best if you are able to block out this time and have limited distractions. Our time together can be hugely impactful on your bottom line!

Any questions, please email me at tracey@victorypoints.net. 

I can't wait to see your Victory! 💜 Tracey
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Here's what our clients are saying about working with Tracey:

Some of the best clients for us to help are:

  •  Established online entrepreneurs with a track record of sales, an investment mindset, and at least a 10k/mo ads budget who want to make money in their sleep, trusting a top-notch agency to handle their Facebook & Instagram ads + chatbots.
  • Retail locations looking to grow their eComm stores (brick & mortar businesses hoping to sell more online) 
  • Shopify stores hoping to reach moms and families (I’m a mom, so I get them!!). Selling birth prep items? Nursing bras? Toys? I've got you. I've also worked in the education space, selling educational materials to families. 
  • Food & Beverage businesses - take advantage of my years of experience working with restaurants and breweries, and as a Certified Cicerone (aka beer expert), working for Sam Adams selling into grocery stores, restaurants and working directly with consumers.
IMPORTANT: Earnings and Legal Disclaimers
We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. And that’s what our programs are designed to help you do. As stated by law, we cannot and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only. Any questions, please reach out to tracey@victorypoints.net.