CREATE CONVERSATIONS
THAT CONVERT CLICKS INTO CUSTOMERS

    when Traditional Marketing isn't cutting it anymore.

At eComm Victory, we help established e-commerce brands find customers on social media with scalable paid social advertising and the innovative power of marketing automation to build a database of raving fans, turn leads into buyers, and shorten sales cycles.

In other words: You RUN your business.
Let us market it FOR YOU so you can SCALE.

CREATE CONVERSATIONS
THAT CONVERT CLICKS INTO CUSTOMERS

when Traditional Marketing isn't cutting it anymore.

At eComm Victory, we help established e-commerce brands find customers on social media with scalable paid social advertising and the innovative power of marketing automation to build a database of raving fans, turn leads into buyers, and shorten sales cycles.
  
In other words: You RUN your business.
Let us market it FOR YOU so you can SCALE.

It's worth a chat with eComm Victory if:

  • you've spent way too much money on Facebook ads and you're exhausted from hustling nights and weekends, trying to do all your marketing yourself...
  • you are making traction in your online business, but you feel stuck getting your ads to crank...
  • ​you want to grow your Shopify store or online course business, but you've neglected your list...
  • ​you dream of making money in your sleep, but either you don’t know how or you don’t have time to figure it out and you feel like the "algorithm" hates you...

Introducing...

Here's a glimpse at our proven done-for-you marketing system for eCommerce growth when we take on a new eCommerce client in our done-for-you service:

eVALUATE your goals, competition & current systems

Before we dive in, we’ll eVALUATE your current marketing systems, so we can fix any missed opportunities, cut any clutter, and make sure everything works well together so you can start increasing your business’s sales. We might find gaps like broken links, confusing wording, or weak design on your website, causing you to lose customers at various points in your sales funnel.

IDENTIFY your IDEAL customer avatar

We need to IDENTIFY and understand your IDEAL customers - the people your product works BEST for - so we can be sure to show them your most relevant and compelling products in a way that attracts them to your brand. That way we can skip over those people who won’t ever make a purchase and only find real, hot buyers.

CRAFT a solid CAMPAIGN strategy

  • First, we start by targeting your dream customers with dynamic and relevant Facebook and Instagram advertising campaigns to help build your brand familiarity, recognition, and trust.
  • After we’ve built up that base of interested leads, we retarget them with more ads to get them to add your awesome products to their cart & follow through with a purchase.
  • Finally, we use Chat Marketing to nurture the relationship through emails, texts, and Messenger conversations in an omni-channel strategy to solidify the sale.

TEST offers, images, copy, & call to actions

Once we have our full detailed strategy created, spelled out and you approve it, we will launch the campaigns & watch them very closely! We always TEST multiple elements of the ads:
  • Offers vs. No Offer
  • ​Images vs. Graphics vs. Videos 
  • Short vs. Long Copy
  • ​​Call to Action Buttons & Headlines

OPTIMIZE the campaigns

Our biggest goal is to create conversations that convert shoppers into buyers. That’s our jam!

After driving quality traffic to your online store or sales funnel, we’ll OPTIMIZE our campaigns to make sure we are scaling the winning offers, products, creatives, copy versions, etc.

Get your shipping folks ready… you’re about to get more customers!

RETARGET to RETAIN buyers & abandoned carts

Attracting new customers is costs a lot more than RETAINING the current ones. This is where a lot of agencies and brands leave tons of money on the table. RETARGETING IS OUR SECRET SAUCE! ➡ We gently nudge your prospects using Facebook Ads, Email Marketing & Chatbots to make a purchase! We up-sell, cross-sell, and just plain-old sell (aka close) your leads.

YES! Let’s Scale! 

Once we set ALL of that up and run the campaigns for a few weeks, we will have winners! We scale the winners and turn off the losers. This is where your campaigns take off and grow, so you can rest easy knowing you’ll have sales in your store day-in and day-out.

Introducing...

Here's a glimpse at our proven done-for-you marketing system for eCommerce growth when we take on a new eCommerce client in our done-for-you service:

eVALUATE your goals, competition & current systems

Before we dive in, we’ll eVALUATE your current marketing systems, so we can fix any missed opportunities, cut any clutter, and make sure everything works well together so you can start increasing your business’s sales. We might find gaps like broken links, confusing wording, or weak design on your website, causing you to lose customers at various points in your sales funnel.

IDENTIFY your IDEAL customer avatar

We need to IDENTIFY and understand your IDEAL customers - the people your product works BEST for - so we can be sure to show them your most relevant and compelling products in a way that attracts them to your brand. That way we can skip over those people who won’t ever make a purchase and only find real, hot buyers.

CRAFT a solid CAMPAIGN strategy

  • First, we start by targeting your dream customers with dynamic and relevant Facebook and Instagram advertising campaigns to help build your brand familiarity, recognition, and trust.
  • After we’ve built up that base of interested leads, we retarget them with more ads to get them to add your awesome products to their cart & follow through with a purchase.
  • Finally, we use Chat Marketing to nurture the relationship through emails, texts, and Messenger conversations in an omni-channel strategy to solidify the sale.

TEST offers, images, copy, & call to actions

Once we have our full detailed strategy created, spelled out and you approve it, we will launch the campaigns & watch them very closely! We always TEST multiple elements of the ads:
  • Offers vs. No Offer
  • ​Images vs. Graphics vs. Videos 
  • Short vs. Long Copy
  • ​​Call to Action Buttons & Headlines

OPTIMIZE the campaigns

Our biggest goal is to create conversations that convert shoppers into buyers. That’s our jam!

After driving quality traffic to your online store or sales funnel, we’ll OPTIMIZE our campaigns to make sure we are scaling the winning offers, products, creatives, copy versions, etc.

Get your shipping folks ready… you’re about to get more customers!

RETARGET to RETAIN buyers & abandoned carts

Attracting new customers is costs a lot more than RETAINING the current ones. This is where a lot of agencies and brands leave tons of money on the table. RETARGETING IS OUR SECRET SAUCE! ➡ We gently nudge your prospects using Facebook Ads, Email Marketing & Chatbots to make a purchase! We up-sell, cross-sell, and just plain-old sell (aka close) your leads.

YES! Let’s Scale! 

Once we set ALL of that up and run the campaigns for a few weeks, we will have winners! We scale the winners and turn off the losers. This is where your campaigns take off and grow, so you can rest easy knowing you’ll have sales in your store day-in and day-out.

And by the way… after all of that work... YOU didn’t even have to deal with your marketing because we're on top of it FOR you.

Boom! YES! That’s eComm Victory!

If you've read this far, you’re the type of eCommerce entrepreneur who understands that these techniques and strategies will scale your brand and drastically boost your sales. But it takes an experienced marketer to get it done right.
So, here’s the thing. If all that resonates with you, we should talk.

Meet Tracey Matney,
CEO of Victory Points & eComm Victory

Tracey Matney is the Lead ROI Expert at Victory Points, Inc., a boutique marketing agency in Southern California, specializing in helping established brands scale using Facebook & Instagram Ads plus Chatbots with personality!
  
Tracey’s focus right now is to lead her clients and team through confusing waters and on the way to Victory!
YOU are in good hands.
Please find a time on my calendar that works best for your schedule. We'll meet on Zoom (face-to-face video chat) at the time you choose!  

Pro tip: Both of our time is valuable, so it's best if you are able to block out this time so you'll have limited distractions.

Any questions, please email me at tracey@victorypoints.net. 

I can't wait to see your Victory!
💜 Tracey

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Hey, last thing... some of the best clients for us to help are:

  •  Established eCommerce brands with a track record of sales on Shopify or Clickfunnels, an investment mindset, and at least a 10k/mo ads budget who want to make money in their sleep, trusting a top-notch agency to handle their Facebook & Instagram ads + chatbots.
  • Retail locations looking to grow their eComm stores (brick & mortar biz hoping to sell more online) 
  •  eComm brands hoping to reach moms and families (I’m a mom, so I get them!!). Selling birth prep items? Nursing bras? Toys? I've got you. I've also worked in the education space, selling test prep materials, study guides, and other educational materials to families.
  • Food & Bev eComm businesses - take advantage of my years of experience working with restaurants and breweries, and as a Certified Cicerone (aka beer expert), working for Sam Adams selling into grocery stores, restaurants and working directly with consumers.
IMPORTANT: Earnings and Legal Disclaimers
We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. And that’s what our programs are designed to help you do. As stated by law, we cannot and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only. Any questions, please reach out to tracey@victorypoints.net.